broadsheet newspaper 
audience/purpose
extremely geared towards older adults who are interested in politics
purpose is to inform people about the political situation? possibly with criticism of politicians
more professional and is better for adults who have important jobs such as CEO's, etc
typography
only uses serif fonts, meaning that each part of the broadsheet is being serious and professional
mast head
gives illusion that is more credible/reliable (most likely is compared to tabloids)
little to no coloured text - meant for clarity, serving their audience and purpose effectively
fancy, old style calligraphy
giving hint that they have been around for a long time, hence are more credible than other newspapers
beneficial for seeming professional - goal for audience to persuade them to buy the newspaper
propaganda?
body text
text-to-image ratio is more equal
despite empty space gives illusion that there is a more in-depth coverage as it looks like there is more text
uniformly formatted to fit the entire page's rectangle set
not really propaganda, but lots of political commentary
not fake information, but critiquing certain political beliefs is benefiting other political parties
demographic
extremely clear demographic for this newspaper
politics - for older population as not only are most politicians old, majority of the older population is more invested in politics rather than the younger population
beneficial for the newspaper as older people are also more old-school meaning they are more likely to buy physical newspapers, providing better business