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broadsheet newspaper Screenshot 2020-04-07 at 9.35.31 AM (audience/purpose…
broadsheet newspaper 
audience/purpose
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more professional and is better for adults who have important jobs such as CEO's, etc
typography
only uses serif fonts, meaning that each part of the broadsheet is being serious and professional
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little to no coloured text - meant for clarity, serving their audience and purpose effectively
mast head
fancy, old style calligraphy
giving hint that they have been around for a long time, hence are more credible than other newspapers
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propaganda?
not really propaganda, but lots of political commentary
not fake information, but critiquing certain political beliefs is benefiting other political parties
body text
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despite empty space gives illusion that there is a more in-depth coverage as it looks like there is more text
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demographic
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politics - for older population as not only are most politicians old, majority of the older population is more invested in politics rather than the younger population
beneficial for the newspaper as older people are also more old-school meaning they are more likely to buy physical newspapers, providing better business