MARKETING ASSIGNMENT - whats for pudding ( (2000 words , 20%-visual…
MARKETING ASSIGNMENT - whats for pudding
identify which concept or philosophy you believe ghuides their mkting strategy (production , selling , marketing or societal marketing )
This concept works on the assumption that customers prefer products of ‘greater quality’ and ‘price and availability’ doesn’t influence their purchase decision. Hence the company devotes most of its time in developing a product of greater quality which usually turns out to be expensive
'At What's For Pudding we make our puddings with great care for you, and add that ‘special something’ that comes from years of experience cooking for our family and friends. Based in the Boyne Valley at Kilmessan, County Meath, the Flaherty Family work 'hard to produce the very best dessert puddings with high quality ingredients and absolutely no artificial flavours, colours or preservatives.
'We promise that when we make puddings for you,
we use the very same 100% natural ingredients
which we use for family and friends.'
Product concept is the idea that consumers will favour products that offer the most quality, performance and features and that the organisation should therefore devote its energy to making continuous product improvements
provide brief company overview
company started in autumn 2014 Catriona and her son Rory Flaherty have being making delicious dessert puddings and sauces and they trade as What’s for Pudding?
This business started out of Catriona’s love of cooking and her conviction that the best quality ingredients, a little bit of extra time, and attention to detail make great products. What’s for Pudding?,the most important dinnertime question to her mother from her childhood, provided an evocative brand and so it was to baking!
The award-winning puddings and sauces that Catriona makes herself by hand and is very proud of, include Sticky Toffee, rich Chocolate, ginger and Seville orange
1.brief company overview and philosophy
undifferentiated, differentiated , concentrated , micro marketing
undifferentiated marketing- targets whole market with one offer
concentrated - targets small part of a large mkt??/???
how product /service is made available to public
channel design decisions :analysing consumer need, setting channel objectives , identifying major alternatives , evaluating the major alternatives
analyse product or service - provide an analysis of the 3 levels of the product/ service (core value , actual product , augmented product
core value :the company asks 'what is the customer rly buying e.g ppl buying a ipad are buying more than a laptop or tablet theyre buying entertainment , self expression , productivity+connections ..
so ppl who buy whats for pudding are buying more than the standard cake they are buying a luxurious desert with that homemade fresh feeling , high class and standard and a burst f flavour
product or service analysis
actual product -brand name- awardwinning brabd won XYZ , quantity level 420gram packaging design luxury packaging pleasing features??????? :
augmented product--delivery and credit--product support --warrenty--after sale service
value proposition -focus on possible sourses of CA - in which the way they differentiate + position products /services
PRODUCT POSITION -is the way the product defined by consumers on Important attributes -- the place the product occupies in consumers, minds relative to competing products
perception,impressions , feelings
perception; impression feelings ;luxury homemade good ingrediants high quality--differentiate tge product from others basedv on luxury quality and home made
value proposition(differentiation and positioning
value based or cost based pricing explain
value vs cost
geographic, demographic, psychographic and behavioural
Geographic segmentation criteria include region, climate and population density. A small bakery in a suburban community may serve just the local residents. Using population estimates from the latest census and information on the competitive structure from the local chamber of commerce, the bakery can estimate the number of potential customers and plan its operations accordingly.
identify and briefly analyse the promotion mix/tools the company is using to communicate with the target mkt
9.promotion - mkting communications
Harvard referncing style
use clear headings and subheadings
due 27th 4;00 pm