Neal Schaffer (Introductions- Neal Schaffer (Just published The Age Of…
Introductions- Neal Schaffer
Digital & Social Media Marketing Speaker, Consultant, Author & Educator
The Age Of Influence: The Power of Influencers
"...The definitive book on influencer Marketing"
"Share with Us something about you very few people Know" / or " Whats the most fun thing you've found online recently?"
Common Pitfalls / Where does this go wrong?
Mass Influencer / Celebrity Endorsement / Its not about Paid for celebrity Endorsements!
Is this book More about Relationship Marketing?
( Yes- I think it totally is because thats what building relationships is about!- Love the One night stand Analogies Vs Meaningful relationships)
People are people and the like People!
What are your Top tips for building meaningful relationships With Influencers?
"Energy into relationships not just ad spend!"
How should we look to cost up things / Negotiating with influencers
If we want to find out more about your work and this book / what should we do / Where should we go?
(Any specific resources we can link to?)
How is social media marketing changing in 2020?
What shifts in key platforms have you noticed?
Explore " Is social Still social?"
Reference Conversation on our podcast with Rand Fishkin-
Most businesses dont do social in a social way!
Treated like another broadcast platfrom
Your book argues for a very different approach!
Great KPI's / things to measure for an effective Campaign?
Want to try to encourage them to think differently about an effective social campaign
Worst Excesses- How bad can it get? / Your pet hates
If we take one key thing from this book what should it be?