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Building Long-Term Success (Innovation Time-Frame (Innovation cycles…
Building Long-Term Success
Innovation Time-Frame
Mid
Long
Short
Innovation cycles
Macro-economic environment
Social change
Product development
Virtuous and vicious cycles
Politics in Business
Concepts
Values and interests
Power
Polis
- Institutions
Political analysis
Identify influence
Develop interaction strategies to advance
Identify key players
Yaffee and Chadwick, 2004 - Nash et al., 2006
Stakeholder Analysis
Freeman, 1984
Anyone who can affect or is affected
Weible, 2006
Who are stakeholders?
What interests/beliefs?
What strategies?
What coalitions?
Bryson, 2004
Identify key strategic issues
Identify coalitions of support
Clarify the views
Identify stakeholders and interests
Political Astuteness
Strategic direction and scanning
Building alignment and alliances
Interpersonal skills
Reading people and situations
Hartley et al., 2013
Personal skills
Employment Relations
Pyman, 2016
Employee voice
Procedural - channel
Direct
Indirect - collective
Substantive - extent
Declining unionisation
Union reform and purpose realignment
Inclusion and Participation
Inclusion
Organisational culture
Collaboration
Participation
Input and influence
Profit sharing
Change Management
Theories of change
Conner, 1993
'Burning Platform'
Short-term
Rogers, 1962
Diffusion
Long-term
Resistance
Kotter, 1996
Communicate
Empower employees
Vision and strategy
Short-term wins
Guiding coalition
Consolidate gains
Urgency
Anchor in culture
Change road-map
Define goal
Work
Core team
Scale-up
One unit
Relationship Marketing
External
Trust
Clear branding
Customer service
Communication
Internal
Moments of truth
- Normann, 2002
Value alignment
Brand identification
Bitner, 1990 - Critical service interactions
Ind, 2007 - Employee types
Crisis Management
Griffin, 2008
Ten-steps
Communication
Own the crisis
Show, don't tell
Issues = Internal
Tybout and Roehm, 2009
Four-steps
Acknowldedge
Formulate
Assess
Implement
Harris, 2018
Monitor and evaluate marketing strategy