How do we explain that “thing” (culture, norms, being …) and its importance (relative to other things e.g. institutions) to people?
And how it is cultivated?
Political science of last 30y: Institutions mattered but not nearly as much as expected because the dark matter (‘culture’) turned out to be more powerful than the mechanism. => what is that dark matter, how could we research it (why testable hypotheses), how is this difficult because "you can't talk about what can't be said".