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VIDEO 58: UVP (Why Value Propositions Are Important (And How To Create…
VIDEO 58: UVP
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value proposition:
telling people what you offer
the key benefits (aka what’s in it for users) and why you’re the best competitive option
need to be distinct, concise, interesting and user-centric
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need in-depth knowledge of competition
- what its rivals offer
- their key benefits
- target audiences
first step brain dump (client, competition & industry information)
identify the most interesting themes or ideas that can be built upon based on product, benefits, competitors and opportunities
what you get is a two or three sentence value proposition that tells the world what you do and why anyone should care
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Explaining your UVP as quickly and accurately as possible ensures your website visitors understand how you can help them.
The best way to convey it quickly and accurately is to find a UVP headline that accomplishes its purpose in the fewest words possible. While details are important, communicating that you can solve my problem is a higher priority than how you will solve my problem.