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Block 3: Long-Term Success (Cycles of change (Virtuous Cycles (Good…
Block 3: Long-Term Success
Time and Innovation
Medium-Term
Relaunch
Dramatic Recreation
new to the market or culture
greater risk to its ultimate success
Long-Term
new visions
fresh type of product
strong organisational commitment
sustainable investment
Higher risks
Higher Rewards
Short-Term
Clear Aims
Quick returns on value
Extension on existing ideas
Cycles of change
Business Cycle
Product Life Cycle
long waves of economics
Virtuous Cycles
Good outcome
Vicious Cycles
Negative Outcome
Political Astuteness Skills
Personal Skills
Interpersonal Skills
Reading people and situations
Building alignment and
alliances
Strategic direction and
scanning
Stakeholder Analysis
Key players
High Interest + High Power
Keep Satisfied
Low Interest + High Power
Keep Informed
High Interest + Low Power
Minimal Effort
Low Interest + Low Power
Value
Worth
depends on its cultural context
Innovate to develop more value
Short- Term Aims
Long-Term Aims
Stakeholders desires
Employment Relations
negotiation types
manager
grievance handling
bargaining
group problem solving
Employee inclusion
Employee shape their job decisions
collaborate
offer suggestions
Employee participation
employees influence organisation-wide
decision-making
self-management
The empowerment era
Change
develop a vision and strategy
generate short-term wins
generate long-term wins
effects stability
insecurity
Quality and improvement
Improves reputation
Viablity
Operational risks
Hazard
Likelihood
Impact
Risk
Marketing
Relationship Marketing
maximising the lifetime
value of a customer
loyalty
Internal Marketing
Staff Based
Direct the same direction to goals
Leadership and management
Leadership
Creates change
Inspires creation
Management
Plans and controls budgets
Facilitates change processes
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