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G3-BS/EXTERNAL ANALYSIS (industry environment (define the industry (ex.…

- - - - social cultural
        
        demographic trends, values and culture,aspirations and expectations
      - technological
        
        trends in innovation and business models
      - economic
        
        economic growth, employment, inflation, interest and exchange rates, economic inequality
      - ecological
        
        pollution, sustainability, conservation, climate change
      - political
        
        public policy sensitivities, stability, security, corruption
      - legal
        
        ANTITRUST, labor, liability, international treaties and laws
      - analyze the macro environment
        
        EX. TOYOTA =>external environment is an large part of the reason makes them becoming the most successful car company
        
        S
        
        Urbanization and growing middle class, aspiration to western lifestyles, green living, desire for convenience
        
        T
        
        Electric & hybrid car, OBCs, ride app, solar and battery infrastructure
        
        E
        
        Continued growth, economic stability, exchange and interest rates
        
        E
        
        Climate change, air pollution, waste and recycling
        
        P
        
        openness to trade and investment, regional stability, transportation and energy policy
        
        L
        
        treaties, laws carbon taxes, global warming treaties
- - - - broad：Restaurant industry
      - narrow：Fast food industry or Burger and Fries style restaurants