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TREND ANALYSIS (TECHNOLOGY IN TOYS (Toys will become more intelligent,…
TREND ANALYSIS
TECHNOLOGY IN TOYS
Can be detrimental, lights and sounds designed to entice without any real play or educational factor
Toys will become more intelligent, adapting to a child's interests
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Can be helpful, useful as education
As technology grows, so does its use in toys
SUSTAINABILITY
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However, many cheap, flimsy, plastic toys available on the market designed to be thrown away
STEAM
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Women in STEAM
STEAM still male dominated, encouraging more girls and women to pursue STEAM
STEAM toys hold 4.53% share in 2018, growth rate of 5% 2019-2023
GENDER
Push for more gender neutrality in packaging, marketing
Not just issue of identity, but children are pulling away from traditional masculine and feminine stereotypes
"We found that girls’ toys were associated with physical attractiveness, nurturing, and domestic skill, whereas boys’ toys were rated as violent, competitive, exciting, and somewhat dangerous."
" If you want to develop children's physical, cognitive, academic, musical, and artistic skills, toys that are not strongly gender-typed are more likely to do this."
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