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COMMUNITY DESIGN PROJECT - BRAND (COLLATERALS (BRAND IDENTITY, LETTERHEADS…
COMMUNITY DESIGN PROJECT - BRAND
PURPOSE
TO PRACTICE ORGANIC FARMING IN A METHOD THAT IS TRANSPARENT TO DELIVER FRESH HERBS AND LEAFY VEGETABLES
TO UTILISE COMMUNITY GENERATED COMPOST
ENCOURAGE COMMUNITY BUILDING
TO PROVIDE SUSTAINABLY GROWN PRODUCE TO CONSUMERS WITH WHICH THEY CAN PRACTICE SUSTAINABLE COOKING
TARGET AUDIENCE
WOMEN AND MEN, ABOVE THE AGE OF 25, FROM THE UPPER MIDDLE WORKING CLASS
SADASHIVANAGAR, BANGALORE
ENVIRONMENT CONSCIOUS INDIVIDUALS LOOKING FOR SUSTAINABLY GROWN PRODUCE THAT IS EASILY ACCESSIBLE AND AFFORDABLE THAT IS ORGANIC AND FRESH.
USP
TRANSPARENT IN WHAT WE GROW AND HOW WE GROW IT. CUSTOMERS CAN VOLUNTEER TO EXPERIENCE THE PRODUCE IN ALL ITS STAGES.
UTILISING COMMUNITY GENERATED COMPOST
ENCOURAGING COMMUNITY BUILDING
PRESENCE
ON-GROUND
HARVEST EVENTS
SOAP-MAKING WORKSHOPS
NEIGHBOURHOOD SANTHE / FLEA-MARKET
ONLINE
APP
FEEDBACK
PRODUCE CALENDAR
ABOUT BRAND
VOLUNTEER APPLICATION
INSTAGRAM PAGE
EVENT POSTS
CUSTOMER STORIES
RECIPE CHALLENGES
BUSINESS APPROACH
B2B APPROACH INITIALLY, LATER B2B & B2C
BRAND VALUES
TRANSPARENCY
SUSTAINABILITY
COMMUNITY-BUILDING
TONE OF VOICE
FRIENDLY
OPTIMISTIC
THE MARKET/ COMPETITION
ORGANIC STORES
FLEA-MARKETS
SUNDAY SOUL-SANTHE
SUPERMARKETS
COLLATERALS
BRAND IDENTITY
LETTERHEADS
PROTOTYPE WEBSITE
EVENT POSTERS
PRODUCE CALENDAR
STALL DESIGN