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content (((metadata strategy (data about data, organise and reuse content)…
content
metadata strategy
data about data
organise and reuse content
cms strategy
tech
seo
ia
branding
web writing
commdity
pay to write
planning
political
assume
too much
gather info
make desision
get help
share relevant content
endless option
research
metadata
writing skills
editor
quantitiative inventory
an inventory
spreadsheet
measures the magnitude of the content
id
title / topic
url
format
meta data
source
storage location
traffic / usage statstics
last update
language
qualitative audit
against industry best practices
qualitative audit
against business goals
aggregation
rss feeds
back end algorithm
content audit
inventory catalog
in a document
content ages