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unemployee of the year (How do texts offer insights and challenges (Visual…
unemployee of the year
cultural and historical context
Under the UNHATE foundation aiming to challenge clichés of youth unemployment
Aims to support youth as actors of change against social stigma
How do texts offer insights and challenges
challenges cliches of youth non employment and asserts belief in the creativity of youth to change the perceptions of non-employed youth
Visual Narrative
Close up of youths brings a personal connection with the reader as it they were engaged with the reader
Persuades readers to empathize with youths who are unemployed
offers insight into the challenges faced by youth
to what extent do texts provide insight into another culture
Shows the struggles faced by youths regarding the non-employed stigma
Diversity of race in visual narrative implies that this negative stigma is not limited to race
Formal wear implies that youths are expected to.....
Copy
States that over 100 million youths under 30 are unemployed, emphasizing the magnitude of the issue presented.
In what ways is meaning conveyed
ironic stigmatization of the campaign through
the visual narrative features the youth as businesspeople and emphasises their struggle to overcome the stigma of youth unemployment
Bright use of colours and up-close models attract the attention of the readers
The association of formal wear and employment highlights the stereotypes placed on youths
How does the meaning of and impact of the text change over time
if the issue of unemployment is compounded over time, the ad may gain relevance and impact
How do texts represent or form a part of the culture
British youths being presented represents main target audience
people from various ethnic groups and both sexes are represented
Juxtaposition with "Employee of the year"
rule of thirds brings attention to the youths
Unemployee of the year