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The LOHAS Era (individuals (Transportation (hybrid vehicles), Food…
The LOHAS Era
individuals
Transportation
hybrid vehicles
Food
organically grown food
energy efficient appliances
Origin
sustainable living
physical products
lifesytle choices
New consumer movement
Paul H. Ray
Sherry Anderson
businesses
ASUS
eco-friendly notebook computer
MUJI
Make new clothes from recycled cotton thread and refuses to use PVC
goverment
publicize the importance of LOHAS
through the legislation
regulate factories to curb pollution
tax unhealthy foods to encourage healthier eating habits