MODULE 11 & 12 : CAMPAIGN STRUCTURE & OBJECTIVES (OBJECTIVES OF A…
MODULE 11 & 12 : CAMPAIGN STRUCTURE & OBJECTIVES
level 1:FIRST WE START FROM A CAMPAIGN
LEVEL 2: Adset 1
(it includes targeting / timing and other sought of stuff)
LEVEL 3:Ad 1
(after when we done with adset than here we come to ads that the main ads stuff creation)
OBJECTIVES OF A CAMPAIGN
BRAND AWARENESS (targeted to cold audience)
video views really work in today time also its important
its about if i want to gain views on a video, it can also be done for brand awareness
it helps when people dont have a landing page/ sales pages
Ad > Click > Landing Page > Form Fill > Thank You Page > Email Confirmation > Finally Get Their Hands on the Sweet Prize
NOT RECOMMENDED BY GAURAV SIR
because we are just provide with a opt in form (email & phone no.) and that really decreases your chances of getting those lead because people will not remember you so its better to FIRST HAVE LANDING PAGE PROVIDES A DEEP KNOWLEDGE ABOUT YOUR PRODUCT.
shown between the messenger chats
click- to messenger ads
directs to the chat bot
spondered messenger ads
sending messages to the person who had already interacted
CONVERSION (MOST IMPORTANT)
for any kind of sale or any kind of conversation
done for ecommerce
STORE TRAFFIC (LOCAL)
done for any offline business it may be RESTAURANT , SALON etc
this helps in bringing as much as traffic to a certain website or page.
if my objective is to get more likes shares comment on a particular post than only click on boost post else never ever click on boost post if the objective is to get traffic or generate more leads.
its done if i want more engagement by people on my page or get more likes.
its done if your objective to have more app install in case you have an app.
MODULE 12 :CAMPAIGN DISSECTION
ADSET > AUDIENCE
than we can set the location as deep as we need or want.
gaurav sir's preffered
1) everyone in this location
2) people who live in this location
SOME POINTS NEED TO REMEMBER
In ad set we will decide its name based on the potential reach age and stuff.
we can use it when we have a website or a landing page for checking everything related to traffic stuff for free.
when we have nothing to target we should target the age group of 24 - 45.