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Three Differentiation Strategies for Competing in the Sharing Economy…

- - - - The sharing economy is
        often seen as a disruptor for different industries, because many sharing organizations either offer
        cheaper prices than traditional companies or provide a novel and superior user experience
    - - The geographic reach of
        a sharing economy platform is an important determinant of the best differentiation strategy
        to adopt.
    - - The type of value created through the sharing
        platform has direct implications for the firms’differentiation strategies.
    - - The effort and financial resources
        needed for a sharing economy firm to developmore efficient systems than its competitors will
        differ depending on the maturity of the market.
    - - Another factor in determining the best
        differentiation strategy for a sharing economy firm is whether external resources will be needed
        to support the business model.
  - - - The uniquenessand exclusivity of the offered resources should
        be considered when selecting a differentiation strategy
    - - Sharing economy firms can either
        provide access to their own resources or facilitate sharing arrangements for resources owned by
        third parties.
    - - The more diverse the
        resources offered on the platform are, the more challenging it is to meet the needs of all players
        involved in a transaction.
    - - When diners order meals in a
        restaurant, the type of restaurant determines their expectations for how long they should wait
        for their food. In a fast-food restaurant, people expect to receive their meal within minutes,
        whereas in a high-class restaurant, the tolerated waiting time is much longer. The same holds true
        for the sharing economy.