Can you say What Your Strategy Is? (Clear strategy definition…
Can you say What Your Strategy Is?
Most of the companies directives can't articulate the objectives, scope and advantage of their firm
Managers with a broad knowledge of their objectives make part of a successful firm
Managers and directors must transmit the main objective of their firm to the workers
Some companies doesn't even have an strategy
People loose time and companies money because of a misconception of the strategy
Clear strategy definition
Formulation becomes easier
Implementation becomes more simpler
Statement indicating the clarity of the desired objective
essence of the strategy
Some Trade-Offs need to be done
Why to buy the product?
Description of an internal plan
How you are going to do it?
No other company will have the same strategy statement
Why we exist?
What we believe in and how we will behave?
What we want to be?
What our competitive plan will be?
Balance Score Card
How we will monitor....and implement that plan?
Customer or offering
Where the business will not go
Most critical aspect
Set or combination of activities allowing the company to deliver the strategy
Cascading the strategy to all lower levels
Write your statement in a short and consisting phrase