MODULE 13 - 19 : TARGETING (DETAILED TARGETING (DEMOGRAPHIC (it includes…
MODULE 13 - 19 : TARGETING
it includes targeting on the basis of places that they visit or they live and for the rest narrow targeting WATCH THE VIDEO.
MODULE 14 & 15:INTEREST
IN this the targeting is done on the basis of interest of people. FOR EX : the places , the food , the people.
influencer of a particular field(HACK)
BAAP : BETA 1
BAAP : BETA 2
BAAP : BETA 3
MODULE 15 : INTEREST TARGETING (TOOL > CONNECTIO.IO
this tool is for finding more and more narrow targeting which facebook wont show you)
FOLLOW THE PAGE : FACEBOOK AD BUYER (HELPS ALOT MORE AFTER THE COURSE)
adset 1 (social media examiner) and jon loomer digital)
adset 2 (neil patel and jon loomer digital)
adset 3 (ryan deiss and jon loomer digital )
tool : connectio 100$
there is a replace of that tool(free)
the URL method taught by gaurav sir
MODULE 16 : BEHAVIOURS
targeting done on the basis of behaviours. for ex: the people who are related . Reach people based on purchase behaviors or intents, device usage and more
MODULE 17 : AUDIENCE INSIGHT
through this you can have an idea regarding your targeting ads. (it works before running the ads to find the correct audience for our ad)
MODULE 18 : LANGUAGE & PLACEMENT
in this we can set a language accordingly & we can use different types of feeds through this
and we came to know that after running an ad we can identify that what is working more for us.....through that we will do a separate ad for that particular platform (facebook new , instagram news feed , instagram stories , facebook stories.
:- the platforms that people sign through facebook.
MODULE 19 : OPTIMISATION & SPENDING
It tells that how to optimize your ad delivery according to your ad objective and how to set the schedule of the ad and its budget accordingly. ( Its better to watch the video!)
Facebook ads delivery optimization is used to help Facebook understand your ad campaign’s goals. Basically, you’re telling Facebook’s algorithms what your anticipated results are and who should see your ads