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Building long-term success (The politics of business and managment…
Building long-term success
The politics of business and managment
Understanding the political context
Analysing the political context
Managing the political context
Solve Britian's productivity puzzle, try asking workers
Employee involvment
Horizons shifting
Sustainability
The importance of quality
Quality and business sustainability
Quality Management
Cost of Quality
Quality assurance and quality control
Quality systems
Identifying Leadership
Leadership as person
Leadership as Result
Leadership as Position
Leadership as Purpose
Leadership as Process
Followership
Measuring success
Key marketing measure
Other measures of marketing success
Using multiple measures
Time frames in evaluating marketing success
Crisis management
What constitutes a crisis
Externally generated crisis
Internally generated issues- brand sabotage
Managing crises and issues
Measuring success
Key marketing measures
Other measures of marketing success
Using multiple measures
Time frames in evaulating marketing sucess