Hydrogen in Smart Cities
Input Sources
Data Collection
Outputs
Impediments
1) Initial background research & plans
2) Interviews and determine value drivers
3) Data collection to satisfy needs
4) Strawman solutions proposal
Water
Energy
Wasterwater
Melbourne Water
Municipal wasterwater
Industrial wastwater
Rainwater
Seawater
Renewable energy source
"Green" non-renewable
Coal
Gas
Grid electricity
Geothermal
Solar
Wind Farms
Hydro
PV
Thermal
Renewable LCOE(1e)(3b)
Ammonia
Can be cracked to release H & N
Hydrogen
Oxygen
Carbon dioxide
(from SMR and Coal Processes)
Burn H for fuel - energy loss prohibitive when using H as battery
Uncertainty on development of smart & sustainable city
Potential Business Ideas
Transport
(fuel cell/combustion engine)
Export(1c)(3c)
(Japan/S.Korea)
Council Fleets
Buses
Garbage trucks
Trains/Trams
Infrastructure
Residential houses (3b)(3c)
(Micro CHP fuel cell)
Blended power grid (3b)
Commercial buildings (3b)
Blended pipeline (1e)(3c)
Working in a team
Project details
Sponsor organisation
Value proposition
Customer profile (Wood) (1a)
Value map (our report)
Pains (1b,e)(3b)
Gains(3c)(1a)
Jobs to be done(1e)
Pain relievers(1e)(2a)
Gain creators(1b,f)(3a)
Products and services(3c,d)
Strategy(1a)
Current Relationship(1f)
Scope
Deliverables
Objectives
1) Forming
2) Storming
3) Norming
4) Performing
b) Existing application
c) Future markets
d) Technology
f) Wood's current relationship
a) Wood's strategy
b) Clients (Melbourne Water, city counils)
a) Policy advisors (City councils, ITM Power)
a) Use of technology
b) Predicted application in
a smart city
c) Wood's potential offerings
a) Interview clients to validate
b) Survey Wood staff to validate
Wants to position company for early
penetration before hydrogen market develops
Currently 50% of customers in O&G. Wood looking to transition, along with their clients where possible, into the renewable space
Melbourne Water
IXOM
Introduction
Schedule weekly meetings
Technology
Trello for project tasks
Zoom meetings twice a week
Slack for communications
Google Drive for storage
Constructive peer responses
Productive divisions to conquer
Frequent updates
Individual chats
Rendezvous to move forward
Explore opportunities for affordable hydrogen electrolyser
Integration of product into smart cities by identifying target markets
Feasibility studies into political and industrial trends
Propose viable service to provide in hydrogen market
Only analyse markets to form part of Wood's relationships/reach
Localised solution in City of Melbourne
Identify at least 3 significant stakeholders (e.g. industry expert, policy advisor, potential client)
Stakeholder interviews list
At least 3 strawman solutions addressing roles and opportunities
4 waves of data collection
Detaild report with novel proposal of new service in hydrogen industry
Final proposal with way forward to client (Wood)
If Wood does not incorporate Hydrogen into it's service offering it may lose business and miss out on entering the hydrogen market in the future
There is high risk for Wood to adopt the market at its infancy that may result in large sunk costs
Wood is potentially looking at utilizing their partnership with
Melbourne Water to source inputs for electrolyser
Wood needs to transition its business from predominantly oil and gas clients to clients who focus on sustainability and incorporate renewable energy into their business
Wood needs to know how Hydrogen electrolysis fits into the future of a smart city
R&D to understand what Hydrogen electrolysis projects are currently in place in Australia
Reduces the risk of missing out on hydrogen opportunities
Aviod taking large sunk costs from taking up the investment too early by knowing the market conditions
Predicted Application of Hydrogen Electrolysis in a Smart CIty (inputs and Outputs)
Save project cost by researching best available technologies and knowing the cost of each option and identifying price points
Overcome technology difficulties through innovation
Consultancy and digital pioneering in Hydrogen market
Infrastructural expertise for sustainability
Feasibility of a Hydrogen electrolysis plant
Wood will be able to transition its internal skill sets to adapt the coming energy transition
Other companies have started to do pilot projects in Australia
Wood needs to meet the demand by customers for sustainable living.
d) Pilot project suggestions
Australian market conditions and geography favours renewables over hydrogen
Competition with cheaper grid electricity
Warehouses
Delivery trucks (1c)
Forklifts (Toyota is doing this) (2b)
Personal vehicles
Refueling stations (1c)(3d)
Uneven efforts and task distribution
Using team's culture map to give insight to differences
Having difficult conversations
Green and innovative image for Wood, securing potential sustainable customers
Build upon current partners with similar views
Safety concerns
ExxonMobil (largest)
Business Model(1a)(3c)
Asset Management
Engineering Consultancy
Project Management & Development
championing the a niche market by identifying synergy between partner and economically viable niche markets
e) Political, social, industrial views
Salient points on ways to penetrate the market
Experienced with SWIFTH2 Hydrogen project in Scotland
A PR issue. H2 is a low density gas, can easily escape cracks and not detonate compared with current gas
Exporting competition
Lower cost for green H2 available in Canada
need to carefully differentiate H2 products to serve in more profitable niched markets. Idea of comparative advantage in different industries
4 predictive cases from WoodPlc Research (1a)(1c)(1e)
Participate in collaboration with public-private initiatives to gain exposure and experience