FATHER(at the time of corona)
What he need to do?
What do he sees
What do he do today
living in small city
Difficult in finding options for online deliveries
artisans poor and old
Production hinders
providing them the tools at home for work
Cant make payments to artisans
Artisans suffering from lack of basic necesseties
providing basic rations
Buying sanitizers, masks for family
walking around in home
Difficulty in getting delivered online medicines.
Helping for household chores
Bored, depressed, helpless under corona virus situations
Feels trapped and unproductive
Finds a way or opportunity for getting out
Impatient
The situation getting worse
strictness in place
drop down in another 2-3 months for business
The market will collapse
many uneducated citizens will burst out
pricing high for basic commodities
In long term facing financial problems
huge time period
Feels artisan's impatience might bring problem to their family
He still thinks people are not taking this situation seriously
Able to empathize with the families of doctors and servers
He sees panic around
not allowing anyone to enter in home
maintains proper social distance rules even indoors with seniors and kids as well
Importance of internet and communication devices
Influenced by news or whatsapp messages
What he says
What would I do for those days in home
how to manage the economy as the business is production based on tools oriented work space
He feels that the poor artisans at one point would leave the place
Huge loss to business
The future time is really going to be difficult for INDIA
He accepts this challenging life and is ready to help needy.
He engage himself at home
exercising
playing with kids
helping wife in house hold chores
watching tv or movies
morning walk and evening walks at home or in the street
Spending time with family
Take proper rest
As pharmacies are not able to provide injections
goes out for getting it
started getting out for things we are unable to receive at home
going out for a environmental change.
due to service centers are not working
going to technicians place
Going at shop frequently for bringing materials at home and to provide it to the artisans.
getting done the possibilities for work from home.
with some risk taking
Feels more hungry and less energised
Watch whats app forwards and get influence by false news.
Connect with people online
Asking for well being
For recent updates over the issue/law
Bringing back the bond
Giving Self time and Care
What do he Hear
From friends
About their business loses
About how to access the basic things around
Where all the services he can get
Comforting each other in this situation
Hears about the cases of COVID-19 and news
From family
About their daily needs
medical facilities
Food/Fruits
entertainment
getting bored
Internet packs/WiFi/ connections
technical help for repairing things
Cleaning/washing /ironing
MONEY
LPG/ water supply
from neighbors/ locality
their safety measures
It is going to continue for much larger time
Feed stray dogs and animals
From workers under him
Salary required
Extra money for providing basic needs
Can't stay home for longer hours
Need work for home
If time increases, they are planning to leave the city
About the measures of safety to be taken
Scolding for not resisting to go out
Even the joint family to stay in different areas possible- social distancing
How to plan for future business dealing and plan
click to edit
Who I am empathizing to
Lives in Hoshiarpur, punjab
works at office from 9 am to 8 pm and work every day of month leaving just a last Sunday.
he is a habitual morning walk person with a systematic routine
he suffers from business production loss
In the situation of complete lock down and cant move out
In a situation of helplessness
Has a joint family
Responsibilities for healthcare facilities and food stock
Has business of Handicrafts
the old,poor and unique artisans works in production
48 years old business man .
What do he feels and think
PAINS
GAINS
Want to go out
How to fulfill the family needs
how to cope up for expenditure without any sale
Income
Kids studies
frustrated with caging himself
safety
Fear about the lock-down continues for longer period
About court case pending results
wants this pandemic to stop
Hope good health to artisans
He is spending a good amount time with family
Wants to Help a way to help the needies
wants to relive again
Wants to continue a good amount of walk and excercise
USER PERSONA
click to edit
Care free , enjoying and jolly person
Positive attitude towards life and love social gathering
Middle class well off man
VERY FOODIE AND FUNNY
EMPATHY MAP OF FATHER
(ASSUMPTIONS) 👤
QUESTIONS ❓
What situation of Corona Virus Pandemic are you in?
What things you are doing out of your normal routine?
What are you feeling about this pandemic?
Is something different you are doing in your work life you have never done?
Why are you being impatient and not able to totally cut off going outside on streets?
If government has provided numbers and home delivery options. Why it still happens that you need to go out of home?
Why can't you resist eating the specific vegetable at the specific day?
What all things you need to get complete or done during these times?
What facilities you provided to your workers?
Are your workers understanding this situation , And how are they dealing with this situation?
What are you doing for business at home?
What effect you think it will impact over your business?
What changes have you observed around at this time?
Where and to whom is your products sold?
What decisions are you taking at this time?
What are you seeing people saying and doing?
Do you fell there will be long term financial problems faced by you?
Do you think people are not taking things seriously ?
How are your external environment people such as workers behaving according to you?
What impact does Whats app messages have on you?
What you think how can we and India get ready to deal this kind of epidemic again?
What do you feel overall about it? all fears and all hopes
What are you hearing from all your friends, neighbors, relatives, and others about this pandemic situation?
What you do in these days?
What are you watching or reading at home?
FATHER(at the time of corona)
What he need to do?
living in small city
Difficult in finding options for online deliveries
artisans poor and old
Production hinders
providing them the tools at home for work
Cant make payments to artisans
Artisans suffering from lack of basic necesseties
providing basic rations
Buying sanitizes, masks for family as well as for artisans
Exercising around in home
Difficulty in getting delivered online medicines.
Helping for household chores
Bored, depressed, helpless under corona virus situations
Selfcare- Cares for hair - #21 days quarantine challenge
What do he sees
The situation getting worse
strictness in place
drop down in another 6-7 months for business
The market will collapse
many uneducated citizens will burst out
pricing high for basic commodities
In long term facing financial problems
huge time period
Feels artisan's impatience might bring problem to their family
He still thinks people are not taking this situation seriously
Able to empathize with the families of doctors and servers
He sees panic around
not allowing anyone to enter in home
maintains proper social distance rules even indoors with seniors and kids as well
Importance of internet and communication devices
Influenced by news or whatsapp messages
What do he do today
He accepts this challenging life and is ready to help needy.
He engage himself at home
exercising
playing with kids
helping wife in house hold chores
watching tv or movies
morning walk and evening walks at home or in the street
Spending time with family
Take proper rest
As pharmacies are not able to provide injections
goes out for getting it
started getting out for things we are unable to receive at home
going out for a environmental change.
due to service centers/help desks are not working
going to technicians place
Going at shop frequently for bringing materials at home and to provide it to the artisans.
Feels more hungry and less energised
Watch whats app forwards and get influence by false news.
Connect with people online
Asking for well being
For recent updates over the issue/law
Bringing back the bond
Giving Self time and Care
What he says
What would I do for those days in home
how to manage the economy as the business is production based on tools oriented work space
He feels that the poor artisans at one point would leave the place
Huge loss to business
The future time is really going to be difficult for INDIA
What do he Hear
From friends
About their business loses
About how to access the basic things around
Where all the services he can get
Comforting each other in this situation
Hears about the cases of COVID-19 and news
From family
About their daily needs
medical facilities
Food/Fruits
entertainment
getting bored
Internet packs/WiFi/ connections
technical help for repairing things
Cleaning/washing /ironing
MONEY
LPG/ water supply
About the measures of safety to be taken
Scolding for not resisting to go out
Even the joint family to stay in different areas possible- social distancing
How to plan for future business dealing and plan
from neighbors/ locality
their safety measures
It is going to continue for much larger time
Feed stray dogs and animals
From workers under him
Salary required
Extra money for providing basic needs
Can't stay home for longer hours
Need work for home
If time increases, they are planning to leave the city
USER PERSONA
Who I am empathizing to
Lives in Hoshiarpur, punjab
works at office from 9 am to 8 pm and work every day of month leaving just a last Sunday.
he is a habitual morning walk person with a systematic routine
In the situation of complete lock down and cant move out
In a situation of helplessness, no productivity, no exercise
Has a joint family
Responsibilities for healthcare facilities and food stock
Has business of Handicrafts
the old,poor and unique artisans works in production
48 years old business man .
Takes up no tensions .But takes full precautions. His priority is awareness.
Care free , enjoying and jolly person
Positive attitude towards life and love social gathering
Middle class, well off man, normal living
VERY FOODIE AND FUNNY
What do he feels and think
PAINS
How to fulfill the family needs
how to cope up for expenditure without any sale
Income
safety
Fear about the lock-down continues for longer period
About court case pending results
GAINS
Want to go out
wants this pandemic to stop
Hope good health to artisans
He is spending a good amount time with family
Wants to Help a way to help the needies
wants to relive again
Wants to continue a good amount of walk and excercise
EMPATHY MAP OF FATHER
(REVISED) 👤
AT AWKWARD POSITION
No work- Eat,Drink,Play,Sleep,Repeat
Particular about EATING HABBITS
Spending more hours with family,kids and playing indoor games with them
Need to still go out for emergency reasons
Unable to buy sanitizes for artisans as not available in market and were costly too.
Laptop repair for daughter's online classes
After 7 pm no home deliveries available
Retailers appointed avoid picking calls
No one accepts home delivery to give a single item worth Rupee 20-30. Shops only prefer to deliver all good together.
Assigned vegetable vendors do not turn up in streets.
NO ONLINE WORK
Tourist based business
handicrafts , artisan's hand work
Luxurious products
Tourists/NRI only prefers these products
Now people will buy basic necessities only.
Sales Graph explicitly deplete.
Effect on business can be seen after lockdown
as no tourist visa for that period will be allowed
Decision of "Life is More Important"
Family business with many senior citizens at shop
People Spending more time with their family and children
Plays badminton, playing cards
Social life gets finished- parties among friends and kitty parties are no more.
In cities, outside food junction stopped, missing junk food.
Environment is rejoying, fresh with No traces of pollution .
Punjabi labour might stay but UP labour would run off.
workers workless- No survival
Vendors not selling things at controlled rates
Country will go at least 10 years back in economy.
RELIGION AND RELIGIOUS places are distracting the people to go out.
Wives at home facing difficulties- No rest,no maids, all day food and washing and cleaning.
Hearing people speaking about extending lock down and military on duty.
Many assigned people also do not use masaks.
TIERED - His Ass pains while sitting all day long at home.
getting done the possibilities for work from home.
As many emergency servives are not available
He do Correspondence and accounting work at home
Routine is unbalanced now.
All metropolitan cities are being affected more.
Business going 2 years back
National Loss- property rates going down and share market aswell.
Many Banks will shut down
No such frustrations- He is more calmed.
But is satisfied by walking in his own home
GOVERNMENT
help artisans by giving free medical treatments, bringing heath insurance
help artisans by giving free medical treatments, bringing heath insurance
Subsidies on taxes and rebates
China has bought this epidemic pandemic situation so, people according to him should stop buying chinese products and boost Indian economy, industry by building new factories and many employment opportunities. Also for another such situations to arrive this is how we can be ready to deal it is by: AWARENESS AND LISTEN TO ORDERS AND BY ABIDING LAW STRICTLY ON TIME.