Different Styles for Different Needs The Effect of Cognitive Styles on…
Different Styles for Different Needs
The Effect of Cognitive Styles on Idea Generation
Kirton's Adaption-Innovation (KAI) Inventory
cognitive styles differentiate between preferences for producing ideas in a certain way
Need for new and innovative ideas
Individuals help in the generation of new and innovative ideas
A person can have both cognitive Styles?
*Question from the Author
¿Whats more important, to create many ideas or to create original Ideas?
Cognitive styles are an individual's preferred way of gathering, processing and evaluating information
*Definition from the Author
Affect the way someone sees their environment
Less but good ideas
People can score high on all of them but the results show that many people tend to be strong on one of them
Attention to the details
Attention to detail
Disregards rules and existing structure
individuals prefer to produce ideas
Originality and Rule of governance
concludes that the originality scale ‘must be correlated with the capacity to generate ideas’, regardless of quality.
The cognitive style ‘rule governance’ differentiates between rule-conforming and rule breaking managing structures
Conformers are not a catalyst of idea generation
originality has the strongest association with creative outcomes in general, but the analysis indicates that originality is the mean for creating many ideas, for creating original ideas the cognitive style rule-breaking seems to be crucial.
Age, Gender and educational background are factors related to the creativity style
Ideas are the raw material of innovation
Ideas are represent Strong advantage for organizations