Please enable JavaScript.
Coggle requires JavaScript to display documents.
Customer Data: Designing for Transparency and Trust (Personal Data (Three…
Customer Data: Designing for Transparency and Trust
Companies keep customer in the 'Dark'
Companies prefer not to 'Share' their Data practices
Companies collect personal Data
Collecting customers personal data can help in the short term but can have greater implications
Gaining customer confidence will be the key in the emerging markets
Internet
First media to collect customers personal data
Tracks users activities online
Helps with the advertising and marketing
Collecting personal data in new fields
Health care
Environmental protection
Urban planning
Companies need to be transparent in how and what customer´s personal data is being collected
Companies are loosing trust of the customers
Personal Data
Has some benefits
Change customer mindset
Create better guidelines in how to collect personal data
"While most people are broadly aware that companies collect data on them, they’re surprisingly uniformed about the specific types of data they give up when they go online."
Concern of how the data is being used
(1) self-reported data
(2) digital exhaust
(3) profiling data
(1) making a product or service better
(2) facilitating targeted marketing or advertising
(3) generating revenues through resale
Some customers agree and are eager to shares their data
Data Laws
Companies need to develop trust with its customers
Educate the customers about how their information is being used
Three principles
Give them control.
Deliver in-kind value
Teach your customers