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CHALLENGE YOUR BUSINESS LIVE TRAINING: Shift from your Profession to your…
CHALLENGE YOUR BUSINESS LIVE TRAINING: Shift from your Profession to your Purpose.
DAY ONE: Understanding the Calling.
Case Studies of people we know of 'where they started' and how they've expanded in their profession and shifted towards their Purpose. Where they started is not where they landed. There was always the bigger vision.
WORKBOOK: Collect your personal Case Studies of those you follow and share with us their shift from Profession to Purpose and how it inspires you?
TASK tag
brandsashka
in social media with #challengeyourbusiness #brandsashka #dayone working on day one (make it clear it's day one) 10 points
WORKBOOK: Your Business Idea - why did you start it? What problem did you solve? What have you learned in the process?
DAY TWO: Joining-the-dots looking backwards.
Case Study: Show the layers eg. Gary Vaynerchuck. Show the dots and then on that timeline the Marketing Vessels (drawing) and understanding that it's not about re-learning the vessels but about filling it with you personally, your brand and purpose. And right now the vessels are being filled with the profession as opposed to the Purpose.
He was being called to expand on his Purpose which shifted his Profession so that the anchor would be his Purpose and not his Profession. Stepping up to the Leadership Platform required he find his Purpose to stand-out as opposed to his Profession.
WORKBOOK: Choose one of the people that you chose for your Case Study and unravel the layers to show the process or timeline of the shift and expansion. What are they the Leader of? In which Industry? What do you admire about their shift? Pinpoint what the Marketing and Expansion Dots/Points were that had to be implemented/learned.
TASK tag
brandsashka
in social media with #challengeyourbusiness #brandsashka #daytwo (pointing to your case study - a visual of some sort day two) 10 points
WORKBOOK: Map out your Timeline of what you have learned over the time you've been in business?
DAY FIVE: There is no template.
Expanding into your Purpose is about UNDERSTANDING why you were called right here in this time and what your Purpose is, which is what will create generational wealth (knowledge) and bring the human race forward. It's the messaging that is exclusive to you and what POSITIONS you in the market at the President of your industry. And as a result there is no template that can be used to 'box you in' to create this space. This is customised orginally as original as you are. Yes you use the usual 'marketing tools' but what you fill them with as discussed yesterday is your purpose not profession.
Your Life Purpose reveals to you who your Soul Tribe is. Your Life Vision (not just your business and ego vision). It reveals to you the direction, clarity and focus you need to lead the ship you were called to lead. Your profession is a conduit to express and teach your Purpose - not the other way around.
WORKBOOK: Visualisation - Meditation? Radhika for a short 'song' that I can use? Journal the shift and expansion that was visualised.
What is Purpose vs Profession?
TASK tag
brandsashka
in social media with #challengeyourbusiness #brandsashka #daysix (photo of meditation) 10 points
TANGIBLE: Through the Visualisation. You weren't ALONE. You were with your circle and your people. How does that happen? By knowing who your people are. Your Vision, Your life Purpose and what you do to make that all happen.
DAY THREE: Marketing Shift
WORKBOOK: Positioning. What is positioning? Who are you positioned as to whom? Does it align with the visualisation that you had? How big is the gap between where you are now positioned and where you saw yourself and how different was the audience? Do a positioning exercise. Where are you positioned in your market? and then challenge with asking - who cares how they are all positioned - how do YOU want to position yourself? Checklist in Workbook - is your Purpose aligned with YOU or your Profession?
Positioning: This came from the purpose rather than the profession. one supported the other but what's stronger or more dominant is the purpose. Gary Vee = Advancing Human Behaviour Positively Towards Profession Fulfillment. His whole positioning from visual branding, marketing tools, author, messaging is all focused around this. All his marketing vessels is filled with this.
TASK tag
brandsashka
in social media with #challengeyourbusiness #brandsashka #daythree (positioning: photograph with a 'positioned' pose) 10 points
EXERCISE: Drawing of landscape represent Marketing Vessels. These are 'empty' if it isn't for Purpose (you).
DAY FOUR: Business Growth vs. Mindset Growth
30, 60, 90 days. what doesn't get planned today doesn't get done tomorrow.
WORKBOOK: TIMELINE. what did you want done by 30, 60, 90 days, 90 days ago (numerology 9?)? Why did this not happen? What stopped you? How could you have changed things to not stop becoming a reality? What took priority? wheel of life.