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The Brief (Research (Using research findings, produce at least (10…
The Brief
Research
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Brainstorm your business name, target audience and SMP (Single Minded Proposition) using a mind map or other creative thinking tool
Outline cultural, social and environmental issues and impacts to be considered in developing new concepts and whether your concept could be commercially viable
Using research findings, produce at least
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Using feedback, describe modifications of the design and options for layouts
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Conduct a self-evaluation from both a technical and aesthetic context and seek feedback from stakeholders and peers
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Production
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Company Uniform: You are required to develop a Polo/T-Shirt/ Business Shirt design for your company. A4 (The brief from the client is that it is to feature the logo and a slogan (SMP).
Finalisation
Confirm that all designs are based on original ideas concepts and there is no legal, ethical and contractual information applicable to the design
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Complete a rationale, including but not limited to;
Identify and evaluate technical problems based on developing
your skills and completing the assessment
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Final Files: All Illustrator files and Photoshop files will be incorporated in Adobe InDesign for final files. Students will utilise the ‘File package’ tool in Adobe InDesign to package each individual piece of work, save following correct file saving protocols for output and follow the naming conventions mentioned in this assessment task sheet
Technical Specification
Logo: Vector format in full colour (PMS/CMYK/RGB) and (MONO) black and white. Saved as Adobe Illustrator .eps or .ai file.
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Business Card: 90x55 mm standard size but can be customised. Final design complied in Adobe InDesign and packaged to include Fonts, Links, IDML, IDD and Press Ready PDF file indicating bleed/trim marks
Menu: Customised size (use of tables and/or tabulated text is required for pricing). Final design complied in Adobe InDesign and packaged to include Fonts, Links, IDML, IDD and Press Ready PDF file indicating bleed/trim marks
Company Uniform: You are required to develop a Polo/T- Shirt/Business Shirt design for your company. A4 (The brief from the client is that it is to feature the logo and a slogan (SMP). Final design complied in Adobe Photoshop mockup and saved as a .PDF