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Building long-term success long-term-goals (Leadership (Motivational…

- - - - Power against interest
      - Classification (power, legitimacy, urgency)
  - - - Strategy
      - Skills
      - Analysis
      - Alliances
- - - - The power of unions
      - Precariousness
      - Career change
  - - - Empowerment
        
        Individuality
        
        Value player
      - Organisational involvement management
        
        Collaboration
- - - - Customer relationship
        
        Customer value
        
        Customer satisfaction
      - Loyalty
      - Equity
      - Empathy
      - Cooperation
      - Communication
      - Trust
  - - - Moments of truth
    - - Externally
        
        "Spillover effect"
        
        "Rebound effect"
      - Internally
        
        Brand sabotage
        
        Consumers
        
        Employees
      - Managing
        
        Four-step framework (Tybout and Roehm, 2009)
        
        Griffin's ten recommendations
- - - - Opportunities