Menu Mechanic
meaning- are composition founds in a menu such as menu format, menu presentation, nutrient content in a menu, menu design techniques and menu production
Menu Presentation - printed menu are the most important selling point for food entrepreneurs the initial impression of a customer on a restaurant depends on the menu presentation to them
hospital ( have selected menus printed on colored paper, each color indicating a different diet. )
A country Club (May need a menu its bar where steaks, sandwiches and snack foods are served)
Hotel/Motel (may need a package of menu options to give to people interested in arranging special event and occasions at the hotel)
Cafeteria (Menu board must show items for sale and list prices)
Quick-Service (Might have menu boards behind the counter or backlit signage with pictures at the drive-thru.)
Most Important in Menu Presentation
Save time and energy
Customer Order
Customer Preferences
Promotions and Sales
Menu design
(Menu design plays a major role in the hotel and restaurant sectors. )
a) Menu Format
• Wording and its arrangement should be such that the reader quickly understands what is offered
b) Production menus
• Some menus may never be seen by customers. Usually they are written principally for bak-of-the-house workers to inform them about what must be produced.
a) Working with designers.
(Can help visual solution or total brand identity)
b) Nontraditional Menu
(Whatever material is used for the printed menu, it should fit well with the concept of the operation.)
c) Using Type
typefaces
type size
spacing of type
Weight of Writing
Use of uppercase and Lower case Letters
Specials Effect Using Type
d) Page Design
(Page layout and design is an essential element of menu development. )
Line Width
• The width of a line effects reading comprehension
Emphasizing menu item
• There are a number of ways to emphasize menu items that management wants to sell
e) Colour (The important of Colour and design)
f) Paper
The Menu Cover
Characteristic of paper
Paper Texture
g) Menu Shape and form
h) Printing the menu
The modern printing process
Self-Printing
Working with professional printers