Menu Mechanic

meaning- are composition founds in a menu such as menu format, menu presentation, nutrient content in a menu, menu design techniques and menu production

Menu Presentation - printed menu are the most important selling point for food entrepreneurs the initial impression of a customer on a restaurant depends on the menu presentation to them

hospital ( have selected menus printed on colored paper, each color indicating a different diet. )

A country Club (May need a menu its bar where steaks, sandwiches and snack foods are served)

Hotel/Motel (may need a package of menu options to give to people interested in arranging special event and occasions at the hotel)

Cafeteria (Menu board must show items for sale and list prices)

Quick-Service (Might have menu boards behind the counter or backlit signage with pictures at the drive-thru.)

Most Important in Menu Presentation

Save time and energy

Customer Order

Customer Preferences

Promotions and Sales

Menu design
(Menu design plays a major role in the hotel and restaurant sectors. )

a) Menu Format
• Wording and its arrangement should be such that the reader quickly understands what is offered
b) Production menus
• Some menus may never be seen by customers. Usually they are written principally for bak-of-the-house workers to inform them about what must be produced.

a) Working with designers.
(Can help visual solution or total brand identity)

b) Nontraditional Menu
(Whatever material is used for the printed menu, it should fit well with the concept of the operation.)

c) Using Type

typefaces

type size

spacing of type

Weight of Writing

Use of uppercase and Lower case Letters

Specials Effect Using Type

d) Page Design
(Page layout and design is an essential element of menu development. )

 Line Width
• The width of a line effects reading comprehension

 Emphasizing menu item
• There are a number of ways to emphasize menu items that management wants to sell

e) Colour (The important of Colour and design)

f) Paper

 The Menu Cover

 Characteristic of paper

 Paper Texture

g) Menu Shape and form

h) Printing the menu

 The modern printing process

 Self-Printing

 Working with professional printers