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Who are the learners? (Very ambitious (Often feel under pressure to be…
Who are the learners?
Very ambitious
Often feel under pressure to be "successful"
Pressure from parents and peers
Focus on big companies i.e. Big 4
Focus on big schemes
Many have been UG's at UoE
Not always high achievers- lots of 2.2
From a range of countries
High number Chinese
Can be following parent's career plans
With a range of backgrounds
Often middle class / privileged
Frequently low experience
Few have had part time work or ask about help to fund via extra work
Business PGTs
Range of ages- not a huge Mature cohort (except MBA)
Often don't know much about career paths
Inquisitive- want to know WHY doing things
Often low level English
Will engage with anonymous online activities easily