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תכנית ליווי לבניית וובינר (איך בונים מצגת לוובינר? (CANVA ככלי מהיר ויעיל,…

- - - - מזהים בעיה בוערת
        
        לשאול אנשים בקהל היעד. ללמד איך לשאול
        
        חיפוש באמאזון - 3 כוכבים
        
        סשן Q&A לקהל העוקבים
        
        לבחור 3 נושאים שאתם חושבים שהקהל ירצה, ולתת להם לבחור
      - מנסחים כותרת ממגנטת
        
        התמקדות בטרנספורמציה
        
        סיפור הצלחה - איך הגעתי מ-X ל-Y
        
        מספרים ספציפיים - "לבנות וובינר ב-5 שלבים"
        
        הבטחה גדולה
        
        להראות דוגמאות לוובינרים עם כותרות טובות
      - בודקים אם יש מוצרים דומים
- - - - A Registration page: This is where your audience sees your webinar title, host name, date, and time. Crucially, it's also where they give their contact info to register.
      - A Thank You page: This is the confirmation page your registrant will see to confirm they've registered.
      - A Webinar page: This is the page where registrants actually attend the webinar. This is where they watch your presentation, chat, ask questions, and click on offers.
      - A Replay page: This is the page where a recording of your webinar is offered. This is for those who registered but did not attend, or those who want to give your workshop another watch. This is optional, but statistically a significant percentage of your attendees will watch the replay -- and potentially click your sales offer.
      - Email confirmations, reminders, and follow-ups: Confirmation emails with webinar access info must be sent out automatically when people register for your webinar. Then, a series of automatic reminder emails will ensure higher attendance. Post-webinar emails must thank attendees, offer non-attendees a replay, and reiterate the sales offer.
      - A live video broadcast tool: This is how the magic happens, the actual technology that lets you you broadcast live to your audience. All broadcasting software is not created equal. Delay, and video and audio quality will vary from platform to platform. More on that later.
      - Statistics & Analytics: You must be able to track and measure how effective your webinars are. As Peter Drucker said, “You can’t improve what you don’t measure.” At the very least you must measure how many people visited your registration page, how many registered, how many attended, how long they attended, and how many clicked on your offer.
- - - - Commitment
      - Objections
      - Authority
      - Hope
      - Intrigue
    - - 60 sec recap
      - Yes Momentum - 4-5 questions
        
        do you agree that it is possible to succeed under these conditions?
        
        and profit without doing things even close to perfect?
        
        and can be done relatively quickly?
        
        and you got the right tool to start?
    - - Break it down to steps
      - Give context - Why it's important
      - Give defined outcome
      - Vision - Get them to take action in their mind. Prove it's possible
      - Strategy - show them criteria / steps towards results
      - commitment - have them promis they'll take action
    - - Present your offer & statement
      - Name the price - link to highest, then drop it X2, reveal actual price
      - Bonuses- headline, 3 benefits, proof, future price
      - Guarantee - turn risk into benefit
      - Objections - validate them, reframe them, shatter, re-engage
      - SCARCITY - the penalty for waiting to sign up