Music Promotion
Claudio Capéo - YouTube Channel
Promotes his most recent album.
Relaxed clothing - casual, more friendly
Got videos playing as soon as you click on, excites you, more likely to interact, watch etc.
Modest as it's not all him on there as he's done quite a few collaborations and even though he is singing, some of in music videos, such as Ma Jolie, he doesn't appear in it has he's telling a story.
Even if you don't understand French, his music is fairly easy to understand via the visuals as there are a variety of people represented, such as in Un homme debout, there are homeless people, teenagers, adults, children and more all represented in positive light helping each other out. Another reason why anybody can be feel included and involved as the tunes are catchy and memorable, song even if you don't know the words, the theme of the songs is understandably and appeals to a variety of audiences.
By doing this, he's reaching a larger audience as everybody is welcome and a wide spectrum of people are represented in his music videos.
Claudio Capéo - Music Videos
Indila - YouTube Channel
Indila - Music Videos
He incorporates his personal life into his music videos such as prior to his music career, he was a carpenter as in his song, Ca va ça va, he shows him creating some wood work. He has his friends and people that he's worked with over the years in in his music videos. This shows how open, relocatable and how welcoming he is to everyone, he's sharing information about himself to make his audience and listeners know him more as if he were a fired to them
In 2016, he won the French version of the Voice with his own song. This was with his accordion which he incorporates into every song, this is a stereotypical french taut, but another way of him creating a closer bond to his audience as playing the accordion is a hobby. Since then it has become his symbol, every music video and song it makes an appearance. Generally playing in front of an audience.
His music videos are relatable once again, aiding that bond between singer and audience.
Finally, in his music videos, he is always in various places thought the video and y the end of it, he is bringing a group of people into it of all forms and nationalities, representing them in a positive light, children having fun and playing, helping him and overall, everyone is represented equality and well making his music videos and songs more reliable and reaching a larger audience as this happens in every video as people would want to see people of all forms coming together to have fun and to create positive music.
Promotes here recent sons, website, social media and here next live performance
Stereotypical french female clothing dress/skirt - feminine
Got videos playing as soon as you click on, excites you, more likely to interact, watch etc.
Modest as it's not just her, also shows a lot of other females on her channel ranging from singers to actresses.
In the music videos, more to do with revolving around her, the odd cutaway to landscapes and other people
She is laughing in the background which shows friendliness and joy. reliability and close bond - relaxed
More negative songs, although there is the odd positive one. This is generally to show the treatment of women in Paris in the 20th Century. She is the main character in her music videos, but all of the other cast are varieties of women, for example in Dernière Danse, all of the women were strong, respectable characters, saving the town/village from a storm and the women were united as walked into it and saved it, whilst men were running away. Children are shown in her music videos, although they tend to be neural as they are just there and look "cute" like the stereotypical baby does, but the main theme of her video is to show female representation in positive light.
Her music videos are more used to show females in a positive light and repersentation. This is good for business for her as females are more likely to watch ere music videos and gp to her live shows as thye are shown in a positive way. Although the only thing which I am unsure about is that the men ran away, although this is a twist in gender steriotypes, this form of representation is more negative towards men, so it's a great idea, but needs ot be executed a bit better,
Always a form of story, dilemma and then confidence builds and then good things happen, so it goes from negative to positive, like a fairy tale or a story which is a good style as this appeals to a larger audience, adults for the representation, children for the story element of it. This means that she's reaching a larger spectrum of the audience gaining popularity and getting more money, meaning she can rea more songs, etc. in a (somewhat) endless cycle.