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Personas (Persona Aspects (Name (age, work, family, location, character,…

- - - - Other Traits
        
        High Level
        
        Prepared view
        
        Explanitory
        
        Low Knowledge of process
        
        Knows Question
      - Cares
        
        few clicks
        
        Quick Answers
        
        Accuracy is GOOD
        
        Trending (Compare where we have been to where we are going)
        
        Exportablity
        
        PDF
        
        Into graphs
        
        Aggregation
      - Frustrations
        
        consistency
        
        conflicting numbers
        
        look and feel
        
        timliness
        
        inability to find
    - - Other Details
        
        BI Teams
        
        Exploratory
      - Frustrations
        
        Data consistency
        
        types
        
        Connection
        
        access
        
        data connection
        
        view(s)
        
        Speed
      - Cares
        
        Death by Filter
        
        Slice and Dice
        
        Exportablity
        
        manipulate
        
        give me the data
        
        we can do something with it
        
        Avalability
        
        Definitions
        
        1 truth
        
        what is this field
        
        what to know about it?
    - - Other Details
        
        Elevated User
        
        business user with some tech skills
        
        PDM like
      - Frustrations
        
        timeliness
        
        requirement change
        
        process change
        
        direction or lack of insight
      - Cares
        
        Death By Filter
        
        Definitions
        
        Slice and Dice
        
        Export
        
        Sort
        
        Acct level
        
        Discovery
        
        pre - PZN like work
    - - Frustrations
        
        hard
        
        export process
        
        with tech they are familiar with
        
        tech
        
        availability to do it tied to job performance
        
        when available, clear
        
        when broken, who to help
      - Use of Canned Reporting
      - Cares
        
        told to them
        
        run and done
        
        low level of entry
        
        opposite of executive, lists low clicks go do it
        
        consistency
    - - Other Traits
        
        Process Knowledge
        
        Reaction to QC to Audit
      - Frustrations
        
        Accuracy
        
        Consistency
        
        data
        
        Avaliablitiy
        
        Self-Service
      - Cares
        
        Export
        
        acct level to review
        
        into deck
        
        Ability to get to Details
        
        Accuracy
        
        Their process, none others
        
        Definitions & Logic
        
        easy to use
        
        easy to consume
        
        accessibility
        
        answer my own questions
  - - - manipulation
        
        Chart
        
        present
        
        BI Looks bad
- - - - several goals
      - several outcomes