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The History of Tourist Behaviour (1.0 Region of the world (Central America…
The History of Tourist Behaviour
1.0 Region of the world
Central America, The Caribbean and South America
Africa
North America
Europe
Asia
Australasia and The Pacific Rim
Antartica
The nature of tourism in different countries has been influenced by the myriad of factors
Climate
Geographical location
History
Level of economic development
Government policies towards tourism
Different type of tourism
Health tourism
Educational tourism
Cultural tourism
Business tourism
Visiting friends & relatives
2.0 Main concepts in consumer Behaviour
4 Major characteristics of tourists (Burkart & Medlik, 1981)
Their destinations are distinct from their normal place, so their activities will not same as their residences & working population
Their intention is to return within a few days or month, so the journey of a temporary & short-term nature
There are people who undertake a journey to, and stay in, various destination
Their purpose for undertaking may be to take up permanent residence or employment remunerated
3.0 Marketer's Perspective
Consumer behaviour is sequences of problem solving stages
Pre-purchase planning and decision-making
The purchase act itself
The development and perception of want or need
Post-purchase behaviour, which may lead to repeat buying, repeat sales and disposition of product after consumption
A Linear Model of The Tourism Decision-Making Process (Wahab, Crampton & Rothfield, 1976)
Consumer behaviour
CB involves certain decisions activities, ideas or experiences that satisfy consumer needs and wants (Refer: Model of Consumer Behaviour (Andreason, 1965))
Tourism & Pshycology
Level of analysis approach (Pearce & Stringer, 1991)
To medical and biological processes while at the most general 'level', they argue that contemporary psychology is the best conceived as the sum of these level study
Each of level of analysis is seen as having its own special methods, publication outlets and scientific standing
As focusing variously on biological and physiological processes, individual differences, inter-individual behaviour and cross-cultural
Tourist behaviour
certain behaviour before, during and after travelling (Refer: Concept Map for Understanding Tourist Behaviour (Wuman, 1989))
Consumer Decision-Making Framework (Gilbert, 1991)