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SOCIAL MEDIA (allow workers to: (communicate messages with specific…
SOCIAL MEDIA
allow workers to:
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post, edit, andsort text andfiles linked
to themselves or others
view the messages, connections, text, and files communicated, posted, edited, and sorted by anyone else in the organization at any time of their choosing
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Trends
social media have, so far, regularly bypassed the organization’s information technology (IT) department
The result is that the adoption of social media in organizations is often conducted by and affects non-IT managers directly.
social media became popular outside of organizational use before organizations became interested in them.
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two reasons why organizational scholars have not yet fully explored the role of social media in organizations.
organizational theorists have been slow to study the uses and effects of communication technology in the workplace in general because they often believe that such technologies are ancillary to their topics of interest
few obvious theoretical lenses and frameworks for understanding and conceptualizing the ways that social media become embedded in and affect various organizational processes of broad concern to organizational scholars.
DIFFUSION, USE, AND ORGANIZING
PROCESSES: AN AFFORDANCE LENS
affordance lens
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technologies are constructed out of material features that have properties that transcend their context of use.
provides a way of transcending the two
dominant (and antithetical) theoretical positions (technological determinism and social constructivism.)
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help explain why, how, and when new technologies—such as social media—become enrolled in and affect organizational action
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