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NTUC Health (A trusted brand for Singaporean workers (NTUC, a known and…
NTUC Health
A trusted brand
for Singaporean workers
NTUC, a known and respected umbrella brand
Mission of social good from the start
Associated expectations of quality & affordability
Promoting
Active Ageing
Normalizing the ageing trajectory
The ageless senior
Caring & empowering
Offering an integrated
suite of services
A large and integrated service offer
Creating reassurance & rooting
NTUC Health in customers' mind
Ensuring
accessibility
& value
Geographic accessibility
Financial accessibility & value
A pioneer constantly
pushing boundaries
A continued tradition of pushing
boundaries to prevent market needs
Wish of stronger portrayal and perception,
especially with the government
Creating long-term
relationships
with communities
Long-term relationships
& personalization
Involvement of families
& various communities