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Chapter 8 : Marketing Ethics & Consumerism (Theory of Marketing ethics…
Chapter 8 : Marketing Ethics & Consumerism
Marketing
Managerial & Social process of creating, offering and exchanging product of value with others
Functions of Marketing
Brand Marketing
Competition
Contribution to economics
Social marketers
Criticism on inappropriate use of marketing
Advertising
How marketers treat their customers
Marketing being wasteful
Antii globalisation protest relates to marketing
Theory of Marketing ethics
The Hunt Vitell General Theory of Marketing Ethics
Consumer Ethics Theory
Ethical Issues
Packaging & labelling
Advertising
Product development
Retailing
Pricing
Use of direct marketing
Value durability (Quality of product)
Safety
Environment Impact
Consumer ethics & Consumer Responsibilities
Customer & the law
Soft theft
Soliciting information
Exploiting company return policies
Sourcing of product