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CORPORATE BEHAVIORAL FINANCE AND INVESTMENT DECISION (EVENT STUDY…
CORPORATE BEHAVIORAL FINANCE AND INVESTMENT DECISION
INVESTOR
SUBJECT
THOUGHT PROCESSES
AUTOMATICS
INSTINTIVITY
QUICK
CONSCIOUS
RATIONALITY'
MECHANICAL
FINANCIAL MARKET
INFORMATION FINDING
FINANCIAL ACTIVITY
PURCHASE OF SECURITIES
SALE TITLES
TYPES
QUALIFIED
PROFESSIONIST
FINANCIAL MARKET EXPERT
RETAIL
PEOPLE
NON-PROFESSIONALS
ISTITUTIONAL
REAL ESTATE FUNDS
INSURANCE COMPANIES
BANKS
MASS MEDIA
INFLUENCE
ECONOMIC AGENTS' CHOICES
FINANCIAL MARKET
PASSIVE PARTICIPATION
LIMITING ITSELF ONLY TO NEWS DIFFUSION
ACTIVE PARTICIPATION
MAKES A JUDGEMENT
INFORMATION MEDIA
MAGAZINES
RADIO
NEWSPAPERS
TV
NEW MASS MEDIA
INTERNET
SOCIAL NETWORK
ONLINE FORUM
MOST IMPORTANT
PRESS
NEGATIVE
POSITIVE
NOT SIGNIFICANT
WEB
REMOTE INFORMATION EXCHANGE
QUICK NEWS DISTRIBUTION
EVENT STUDY
STATISTICAL ANALYSIS
AIMED TO MEASURE
POSSIBLE INFLUENCE
THAT A GIVEN "EVENT"
MAY AFFECT
COMPANY SHARE PRICES
INVESTORS
DISCLOSURE OF A NEWS
PHENOMENA RELATED TO THE MARKET IN WHICH IT OPERATES
MACROECONOMIC FACTORS
MARKET COMMUNICATION (E.G. M&A OPERATIONS)
GROUP OF COMPANIES
INDIVIDUAL COMPANY
NORMAL RETURN ESTIMATE IS DIVIDED INTO 3 PHASES
EVENT WINDOW
POST EVENT WINDOW
ESTIMATION WINDOW
2 BUILDING TECHNIQUES
COSTANT MEAN RETURN MODEL
MARKET MODEL
ABNORMAL RETURN
DIFFERENCE BETWEEN ACTUAL AND NORMAL YIELDS
DETERMINE PRECISELY
THE EVENT DATE
SIGNIFICANCE ANALYSIS'
PARAMETRIC TESTS
T OF STUDENT
NON-PARAMETRIC TESTS
MEDIAN
STUDY OF SEMANTICS
TEXT ANALYSIS
ECONOMIC AND FINANCIAL NEWS
INFLUENCE INVESTORS' CHOICES
STOCK EXCHANGE PERFORMANCE
TEXT ANALYSIS
AUTOMATED TEXT ASSESSMENT
SOFTWARE
SEMANTIC ASPECT OF WORDS
VALENCE
POSITIVE
NEGATIVE
ENPHASI
STRONG
WEAKNESSES
THROUGH THE USE OF A SPECIFIC VOCABULARY
COUNT NUMBER OF WORDS
POSITIVE/NEGATIVE
STRONG/WEAKNESSES
HUGE INFO
VERY SHORT TIME FRAMES
JUDGEMENT SCALE
SETS THE ENTITY
VALENCE
(P-N)/W
VALUE RANGES BETWEEN -1 AND 1
ENPHASI
(F-D)/W
VALUE RANGES BETWEEN -1 AND 1
WHAT IS IT