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CHAPTER 3: SEGMENTATION, TARGETING AND POSITIONING (BASED USED TO SEGMENT…
CHAPTER 3: SEGMENTATION, TARGETING AND POSITIONING
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Tracking online navigation:
-Website visited.
-Engagements on sites.
-Lifestyles and personalities.
-Purchases, almost purchases, returns, exchanges.
Behavioral targeting.
-Spending consumers personalized and prompt offers and promotional messages designed to reach the right consumers and deliver to them highly relevant messages at the right time and more accurately than when using conventional segmentation techniques.