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Tertiary Education and Research Industry (Suppliers (Financial support…
Tertiary Education and Research Industry
Competitors
Local universities: Unimelb, RMIT, Deakin etc.
Group of 8 (based on reputation): ANU, UNSW etc.
Universities offering online courses e.g. University of New England
TAFES: Homesglen (offering diplomas)
Marketing segments
Current Students
Local
International
Research customers
Private companies
Government
Industry consulting customers
Alumni
Suppliers
Financial support from banks
IT staff
Academic staff
Administration staff
Maintenance staff
Funding from Government
Categories
Research
Education
Diplomas
Bachelor Degree
Single degrees
Double degrees
Masters degree
PHD
Exchange program
Short courses
B2B industry consulting
Demand collaborators
Future employers
Current employers (may require employer to skill up, e.g get an MBA)
Government - grants for research
Private companies - grants for research