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LESSON 75 THE PITCH (5 TIPS TO MAKE YOUR EMAIL PITCH STAND OUT
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LESSON 75 THE PITCH
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And in your pitch, you’re not only trying to stand out within your own field; you have to stand out across many disciplines.
Make the subject line short, direct and related to the company
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Focus on an interesting story idea, not just a description of who you are, what you do or what your product is.
Be clear on what you’re asking for, if you can.
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Be Short, Straightforward And Show Value
Offer Exclusivity
- Offer something new
- Set a timeline
- Keep your word
attach nothing
- increases likelihood of being sent to spam
Tip #1: Don’t Send A Cold Pitch Email
If You Can Avoid It
try and find someone you know who works somewhere or can introduce you to someone
Tip #2: Subject Line, Subject Line, Subject Line
should be descriptive and not misleading
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Remember your subject line is critical.
should be thoughtful, simple and directly related to your pitch
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