Please enable JavaScript.
Coggle requires JavaScript to display documents.
MARKETING STRATEGIES AND TECHNIQUES AND HOW MARKETERS PERSUADE CONSUMERS
MARKETING STRATEGIES AND TECHNIQUES
AND HOW MARKETERS PERSUADE CONSUMERS
We have different types of strategies and techniques:
TELEMARKETING
With telemarketing, operators call the consumer at home from call center.
ONLINE MARKETING
Is used by businesses to promote, advertise, sell their products and also to find out customers' needs, wants and special requirements.
MARKETING AND MEDIA
Marketing can be implemented by using different methods to reach the consumer and convince him/her to buy something.
VIDEO MARKETING
Sending videos instead of e-mails had become very popular nowadays, thanks to channels like YouTube which allow anyone to publish videos related to music, advertisements, personal matters.
THE ADVENT OF NLP IN MARKETING
NLP (Neuro Linguistic Programming) it is an approach to communication.
NETWORK MARKETING
Is a sales method that allows a distribution network to be created without investing money.
Marketing strategies deal with all the techniques used to sell a product. Marketing is about specific actions intended to spark interest in potential customers and persuade them to buy the product or service.
In recent years sophisticated marketing strategies have been developed using psychological and persuasive techniques
Begin sponsored by somebody famous increases brand popularity because a popular face can guarantee the quality of the sponsored product.
An example of these techniques is making the potential customer feel the fear of missing out, whose acronym "FOMO" is popular on the Net nowadays.
The feeling of beloging a speific group can have a persuasive power over consumers and famouse people are often hired to sponsor a product.
Even the use of colours is carefully studied in order to persuade people. They have a huge impact on people when choosing one product over another.