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MARKETING (Marketing strategies deal with all the techniques used to sell…
MARKETING
Marketing strategies deal with all the techniques used to sell a product. It is important not to confuse marketing with adversiting.
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Marketers often divide consumers into groups with similar buying patterns in order to better understand how to satisfy them. A market can be divided:
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Marketing is a complex process that involves identifying customers' needs and wants and creating a product or a service that satisfies them.
In order to find the best strategy to promote a product there are four factors to be taken into consideration
THE FOURS 'PS'
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PROMOTION
refers to all those activities businesses carry out to make customers aware of thei product, their characteristics and benefits
THE FOURS 'CS'
CONVENIENCE
the ease of buying the product, finding the product, findign information about the product.
COST
global cost of the product,product implementation..
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MARKET RESEARCH
The role of marketing research is to collect and record any information related to what products and services are most popular
PRIMARY DATA
Primary data deasl with interviewing people in order to ask person opinions on a particular products or to ask something about their habits
SECONDARY DATA
involves working out consulting and analysing data that has already been collected and issued in governament statistics, organisations reports and press articles