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5 Forces Framework (Competitive rivalry (Industry concentration (four-firm…
5 Forces Framework
Competitive rivalry
product differentiation
Industry concentration
four-firm concentration ratio
HHI
low fixed or storage costs
Demand growth
Substitutes
Key actors
Potential entrants
Competitors in the industry
Suppliers
Substitutes
Buyers
Threat of substitutes
similar needs
better cost structure
be more innovative or value providing
improving very quickly in costs and or performance
Threat of new entrants
entry barriers
Expected Retaliation
entry barriers(natural )
other advantages
location
proprietary technologies and processes
raw materials
capital requirements
product differentiation
learning curve economies
scale and scope economies
access to distribution channels
Bargaining power of buyer
The more concentrated the buyer's industry, the
better they are able to bargain
strong buyer can put pressure on suppliers
Bargaining power of suppliers
The more suppliers rely on firms ,the lower the
bargain power