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Applying the 5 Forces Framework (airline airport (high risk (if the seat…
Applying the 5 Forces Framework
airline
high risk
if the seat not be sold,and it will turn to lost revenue
undifferentiated
based on safety reason, consumers will care less about other factors
fiercely industry competition
it is easy for any company to enter airline market,and barriers are not difficult to cross over physically (ex.permission of gate using)
suppliers
sales of fuel
buyers/substitutes
matter to a lesser extent
physical barriers are easy to cross over
high repair cost
normally price war in airline market
waste seats
little differentiation in service
pharmaceurical
do not need sales event
consumers
separated by different field (ex.doctor.normal consumers)
physically health need
substitutes
competition
high differentiated product
protected by patent and laws
brand royalty
suppliers
normal commodities
entry
high tech demand
patents
laws and permissions
multiple consumers united as a purchasing decision
high skilled entry barrier
Instructions for Case Soft Drink Industry
Main Market Holder-Coke&Pepsi
brand royalty
consideration of health by consumer
diabetes and other disease
high sugar included
