Please enable JavaScript.
Coggle requires JavaScript to display documents.
Adoption factors (External (E-commerce Kanal (support from vendor (lack or…
Adoption factors
External
Competition
competition level 5, 8(insta&marketplace), 9(direct), 12(push)
-
-
Social and Culture
encourage from environment culture 4, 12(younger generation push)
-
-
-
-
E-commerce Kanal
support from vendor (lack or enough) 4, 5, 8(insta), 9(direct), 11(how to open online store and produce product photos, training basic, mid,advance)
there are socialization 4, 11(benefit to persuade --> example of other success SME)
-
-
-
-
-
-
Internal
Organizational
-
top management support 6, 8(insta&marketplace)
CEO/owner innovation 4, 9(direct)
CEO/Owner involvement and influence 4, 5
resistance to change 6
risk (benefit --> example of other success SME), 12(barrier -> uncertanty)
IT/IS knowledge 9(direct), 12(barrier-> phobia)
-
Business strategy 5
Increase competitiveness 4, 5
expand market target 4, 5, 12(push)
-
suitabilitiy 10
business/product compatibility 4, 5
-
-
-
Financial
available budget 4, 8(marketplace), 12(barrier)
-
-
Perceived Benefit 5, 6, 8(insta), 9(intermediate), 10
-
-
-
-
-
incrase sales 4, 7(media social)
cost reduction 4, 5, 7(not reduce manufacturing, just selling)
customer communication 4, 7(integrated and support all other activity --> increase potential customer and sales)
-