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Module 5 - Writing the transition (Assignment (Dark arts / propoganda,…
Module 5 - Writing the transition
Week 1
Manda Scott
Advice for writers
Neuro-linguistic science
Lakoff, embodied cognition, and metaphor
Tom Crompton
Values and frames model
Social psychological research
Two key tools/takeways - the 'See Saw effect' and the 'Bleedover Effect'
Model applied
Questions
What about the cultural contexts? how do these models work in other cultures?
Extinction Rebellion Comms
Questions - dark arts? Are the 'tools' of psychology and neuroscience 'dark' and manipulative? Or are they useful - perhaps they are.
Week 2
David Holyoke & Alex Stuart-Hitcheson
Story boarding
Transformational Card Deck
Story Structure
3-act structure - 1) the hook, 2) the struggle, 3) resolution
Maslovian '3 Worlds theory' - Pioneer, Prospectors, Settlers
Impressions - good story tellers
Rob Hopkins
hippocampus?
What if? and Imagination
Impressions - a great story teller, engaging, likeable, charismatic
Rob Shorter
Week 3
Kate Raworth
Doughnut economics - content and creative process
Framing and Pivoting
Stop frame animation and video
other art forms
Impressions
great story teller, humble, authentic, charismatic
Insights
keep it simple, use what's already there
Assignment
Dark arts / propoganda
Destructive elements of communication
Direct Doughnut Economics to specific audiences
Values around food choices / vegetarianism
Crisis of creativity
Sharing 'What if?' questions in social media experiment
Overall insights
Flow of module great - like a little stream bewtween two mountains, or like a map illuminating areas that resolante and can explore further.
Importance of being able to communicate ideas in different ways
guided visualisation and recall exercise is very powerful
big lesson - storytelling and using imagination is very powerful
