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LESSON 73 & 74 (25 Email Opening Lines and Greetings That Put "Hi…
LESSON 73 & 74
25 Email Opening Lines and Greetings That Put "Hi, My Name Is" to Shame
[https://blog.hubspot.com/sales/sales-email-opening-lines]
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"Yesterday, you did X. Why?"
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"I saw your competitor, [Company name], in the news for [big announcement]."
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"I know you're an expert in [Topic]. I thought of you when I saw X and wanted to share it with you."
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"Like you, I [love X activity, am interested in Y cause, participate in Z organization]."
"I saw your comment in [X organization, LinkedIn group, Facebook group, etc.] and thought it was interesting."
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"I've been following Y, and I'm curious to learn a bit more about X."
"I don't know how you feel about X, but to me it's ... "
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"I recently helped a company like yours [increase revenue by X percent, save Y hours every month, produce Z percent more product per quarter]."
Write the Perfect Cold Email using BAB Advertising Technique
[https://blog.klenty.com/bab-technique-to-write-cold-emails/]
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Part 3: Bridge – The Yellow Brick Road:
provide them with a path; a solution to help the reader move from Before to After
EXAMPLE
BEFORE
I noticed that your blog/site isn't optimized for mobile. Due to this, you must be losing quite a few potential customers.
AFTER
What if I told you there was a plugin which optimizes your blog/site for handheld devices? A plugin that can easily optimize blogs/sites to enhance the reading experience of your readers on phones and tablets.
Our product, OptiHobbes can help you with that.
We would love to talk over the phone for a few minutes and get this fixed for you.
focuses on benefits of your product / service not its features
puts prospect front and centre - how their world can be transformed
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