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New Product Development and Product Life - Cycles Strategies (NPD Process,…
New Product Development and Product Life - Cycles Strategies
NPD Strategy
Acquisition
Product Failures
New - product Development
NPD Process
Business Analysis
Marketing Strategy Development
Product Development
Concept Development and Testing
Test Marketing
Idea Screening
Commercialization
Idea Generation
PLC Strategies
Maturity
Growth
Decline
Introduction
Additional Product and Service Consideration
Product Decisions and Service Considerations
International product and Service Marketing