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Advertising (BENEFITS OF ADVERTISING (advertising often results in lower…
Advertising
BENEFITS OF ADVERTISING
advertising often results in lower prices
provide with information about prices
advertising stimulates competition
stimulate consumer demand
DETRITMENS OF ADVERTISING
costs for advertising add to the prise consumers pay
consumers are tempted to spend money for products they don`t reakky need
information can mislead the consumer
ADVERTISING STRATEGIES
RATIONAL APPEALS
rely upon logic or reason
EMOTIONAL APPEALS
rely upon the use of psychology
THE BANDWAGON
POPULARITY
TESTIMONIALS
SLOGANS
use slogans that sounds good butmean little