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sales magagement (Commercial marketing strategy sales task sales team…

- - - - it may seem obvious but sales people are more effective when thay have a clear target, and the more detailed you can be, the better. Depending on your business, try to give your team details like the customer's name, address, and phone number. If you don't have this information, then give them descriptive details on the types of customers they should go after. For example, if you're selling medical equipment to hospitals, your direction might sound like this: call on purchasing managers in hospitals with more than 100 beds within these zip codes.
    - - once agian, the more detailed you can be, the better. Just telling your reps to sell any product the company has can overwhelm them. Instead give your team clear direction of which products and services to sell, to which specific customers, during which time frames. Using our medical example, your direction might be: Sell diagnostic equipment to cancer centers, sell surgical equipment to community hospitals, and so on.
    - - Now this where you and your marketing counterpart need to have ddiscussion about how marketing strategy and selling stratefy get in sync. Now that your reps know what they're selling and to whom, you need to define what activities must be accomplished. How many calls do you want them to make, and what do you want them to do when they in front of a customer? do you ant them to demonstrate the product, ask customers about their needs, negotiate pricing, get commitments, take orders, follow-up with customers, and so on?
    - - Finally, what communications do you want your team to have bak to you company? Sales reps tend to work independently in most situations, but they still need to have connection back to certain departments within your company. For example, sales reps might need to interact with a customer service center, a shipping deparment, or perhaps a financing and leasing team. It depends on the nature of you business, of course, but sales reps need to have a clear understanding of where to get support and help to get job done.
- - - - autonomy
        
        freedom
        
        loyalty
    - - Salary
        
        bonuses
        
        awards
        
        titles