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Chapter 6 (7) Primary Data Collection: Introduction & Interview ((3)…
Chapter 6 (7) Primary Data Collection: Introduction & Interview
(1) Primary Data Collection
Interview
Observation
Questionnaire
(2) Interview
2.1 Unstructured interviews
2.2 Structure interviews
(2.2.a) Content of interview:
Introduction
Set of questions in logical order
Suggestion for probing question
(2.2.b) Visual aid may used
(3) The questioning technique
funneling
unbiased question
clarifying issue
help the respondent to think
takes note
(4) Personal Interview
Advantages and Disadvantages
(5) Telephone interview
Advantages and Disadvantages
(6) Focus Group
Advantages and Disadvantages
Chapter 6 (8) Primary Data Collection: Observation
(1) Definition
(2) Key dimensions characterizing type of observation
(3) Degree of participation
complete participant
moderate participant
active participant
passive participant
(4) Consecutive process in observation
descriptive obs.
focus obs
selective obs
Chapter 6 (9) Primary Data Collection: Questionnaire
(1) Mode of questionnaire
mail
personal administrative
electronic
(2) Advantages and Disadvantages
(3) Design of Questionnaire
avoid double-barreled ques
avoid ambiguous ques
use of ordinary words
avoid leading or biasing ques
social desirability
avoid recall depended ques
use positive and negative statements