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G3_Zoom
Business Model
Value Proposition-Simplified video conferencing and messaging across any device
Customer Relationships-Net Promoter Score(NPS), Customer feedback system
Key Resources-Human Resources, Freemium Model
Channels-Advertisement (Highway Billboard, Product placement, Target audience, SEO)
Key Activities-Saas
Target Customer Segments-Those who cannot have in-person meeting.
Key Partners-Microsoft, Dropbox, Altia Systems, OpenSignal
Revenue Streams-Subscription fee
Cost Structure-Ad expense, Operating cost, Salary and wages
About
Services
Zoom Meetings
Zoom Premium Audio
Zoom Business IM
Zoom Video Webinar
Zoom Rooms
Advantages
its systems are engineered & optimized to work reliably
it allows up to 1,000 video participants & 10,000 viewers
it helps businesses and organizations bring their teams together in a frictionless environment to get more done
it is easy-to-use, buy & scale, users can enjoy their services at the most affordable and straightforward pricing.
it offers one consistent enterprise experience for all use cases
cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems.
Growth Strategy
Innovate our platform continuously
Expand within existing customers
Drive new customer acquisition
Keep our existing customers happy
a remote conferencing services company and
the leader in modern enterprise video communications
founder : Eric Yuan
founded year : 2011
Internal Organizational Structure
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Development History
2011
Founded by Eric Yuan and WebEx
2013
Service started
Claimed one million participants
Established partnerships with B2B collaboration software providers ( Redbooth )
Established partnerships with multiple hardware and software vendors such as Logitech, Vaddio, and InFocus
2014
Participant count grew to 10 million
2015
Participants reached 40 million individuals, with 65,000 organizations subscribed
Surpassed 1 billion total meeting minutes across its entire service lifespan
2017
Officially entered the unicorn club
Release the first scalable telehealth product
2019
Went public on the NASDAQ
2020
Usage of Zoom increased sharply,
rising 67% from the start of the year to mid-March.
Mission, Vision, Value
Mission
Vision
Value
Make video communications frictionless
Develop a people-centric cloud service that transforms the real-time collaboration experience and improves the quality and effectiveness of communications forever.
Video communications empowering people to accomplish more
We care for our company, customers, community, teammates, and ourselves